Custom CRM and pipeline design
Stages, fields and permissions modelled on how deals actually move through your business — including the exceptions people currently handle in DMs.
Custom CRM development and internal business systems.
Off-the-shelf CRM fits until your process does not match the template, and then the team quietly moves back to spreadsheets. We build custom CRM systems and internal business tools around the process you actually run, integrated with the stack you already pay for.
CRM · Pipelines · Integrations
When teams call us
The CRM exists but the real pipeline lives in someone's spreadsheet.
Every report is assembled by hand because no two systems agree on the numbers.
We outgrew the template and customising it costs more than it saves.
What the work covers
Integrations with your existing stack
Email, calendar, billing, ERP, telephony and analytics connected so data enters once. Built to survive vendor API changes rather than break on the next release.
Roles, permissions and audit trails
Who can see what, who changed what, and when. Required the moment more than a handful of people touch the same records.
Reporting and dashboards
Numbers assembled once, from one source, so leadership and sales stop reconciling two versions of the same figure in a meeting.
Migration from spreadsheets or legacy tools
Data mapping, cleanup, a dry run and a cutover plan with rollback. Migration is where these projects usually go wrong, so it is planned first, not last.
What you get
- A CRM shaped around your process, not a template
- Integrations that keep one source of truth
- Role-based access with a full audit trail
- Reporting your leadership team can rely on
- A migration executed with a tested rollback plan
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Explore caseQuestions we hear
- Why build instead of buying HubSpot or Pipedrive?
- Usually you should buy. Building makes sense when your process is genuinely unusual, when licence costs scale badly with headcount, or when the integrations you need do not exist. We will tell you which situation you are in.
- Can you extend our existing CRM instead of replacing it?
- Often that is the cheaper answer — a custom layer over the system you already have, keeping the parts that work. Replacement is a last resort, not an opening position.
- How do you handle migrating live data?
- Mapping and cleanup first, then a full dry run against a copy, then a cutover window with a tested rollback. Nothing moves until the dry run reconciles.
Outgrown your current CRM?
Describe the process your team runs and where the current tool fights it. We reply within a day with an honest read on build versus buy.
Ready when you are
Have a project in mind? Let's talk about it.
Send us a short description of what you're building or what's broken. We'll reply within a day with honest thoughts on scope, approach, and whether we're the right fit.